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No doubt, it’s easy to write powerful emotional ad copy when your prospects are searching for love.

Other industries with high search CTRs include Finance (2.65%), B2B (2.55%), Consumer Services (2.40%), and Technology (2.38%).

Both “Lawyer” and “Attorney” make the top 10 most expensive keywords on Google and on Bing.

Average CPCs in the legal industry are .88 – 40% more costly than the next most expensive industry, employment services (.20 CPC).

Of course, the lifetime value of a new client in these industries is very high, making it all worthwhile in the end.

On the display network, technology companies take an easy win with CPAs below (.23).

Other industries that often have poor CTRs are e Commerce (1.66%) and industrial services (1.40%).

Tech companies should find a lot of reach with strong CTRs (0.84%) on the display network, as many apps host display ads with high CTRs for these products and services.

Ecommerce clients may not have many options to change their offer and consequently suffer one of the poorer average search conversion rates (1.91% CVR).Authority intervention in the public transport sector has a long history and has led to a growing corps of legal texts in European countries.These texts are often divergent, if not incompatible.Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job.

Sure, we all want to create unicorn ads that have highest CTRs and the best conversion rates, but what’s a good metric for one industry isn’t necessarily good for another.

To boot, they often have gigantic inventories, which prevents doing fine-tuning on ad copy across all ecommerce keywords.

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